Our latest ads for Human Resources and Skills Development Canada (HRSDC) are all over television right now, but for one day only they’re also dominating YouTube.

It’s a one-day (Canadian) “Home Page Takeover” that integrates our campaign creative and invites people to check out the Government of Canada’s skills and training programs.

This is part of Canada’s Economic Action Plan — and in this case, it’s a call for people to help themselves adapt to a rapidly-evolving economy.

And new media opportunities like this are a reminder that we ad people, too, need to be tireless in updating our own knowledge to help our clients stay on top of things.