Pinterest is a social media channel dominated by women. And many of those women go there to view and share fashion ideas. So how stupidly obvious is it that a major fashion brand would encourage consumers to share its online ads by making them more easily “pinnable”?

Founded in 1921, Gucci is just getting started with a branded channel on Pinterest. But that hasn’t stopped pinners from sharing their pre-existing online content far and wide.

On this latest campaign, however, Mashable’s Lauren Indvik isn’t convinced they’re doing it right:

The ad was developed in collaboration with Triple Lift, whose analytics platform will track the ad as it’s shared across Pinterest — if it is, in fact, shared. The ad’s dual focus on one model’s face and another model’s shoes doesn’t make it obviously pinnable, in my opinion — is one pinning the shoes, the photograph or the ad itself?

Not being in the target market, I may not be equipped to argue. But I suspect that all three aspects will interest various fashion pinners. (We have one or two here at Acart.)

Of course, you could try pinning almost any ad, but the branding and analytics are a great help to marketers looking for more free exposure.

Tip via Adrants. Images via Mashable.